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Awareness campaign designers, media professionals, institutional communication teams
متقدم
22 SAR
Designing Evidence-Based Awareness Campaigns
Designing impactful media campaigns following effectiveness standards, avoiding common mistakes (such as direct fear tactics), and measuring impact.
5 hour
8 lesson
Completion Certificate
4.80
Price
22 SAR
Secure payment via Mada / Visa / Mastercard
Accredited certificate upon completion
Awareness campaign designers, media professionals, institutional communication teams
حملات, إعلام, أثر
Lessons List
8 lesson
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1. مقدمة في البرنامج وأهدافه12 minutes • free preview
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2. المفاهيم الأساسية18 minutes
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3. عوامل الخطر وعوامل الحماية22 minutes
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4. مهارات عملية — تطبيق 125 minutes
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5. دراسة حالة وتحليل20 minutes
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6. الخلاصة والاختبار الذاتي15 minutes
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7. وحدة تطبيقية 118 minutes
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8. وحدة تطبيقية 218 minutes
Lesson 1
مقدمة في البرنامج وأهدافه
12 minutes
About the Program
Designing impactful media campaigns following effectiveness standards, avoiding common mistakes (such as direct fear tactics), and measuring impact.
What will you learn?
- Design impactful preventive media campaigns
- Avoid common mistakes like direct fear tactics
- Select appropriate messages and channels for the target audience
- Build campaigns based on behavioral change theories
- Measure campaign impact with clear indicators
- Adapt campaigns to local culture and Islamic values
Program Details
- Level
- متقدم
- Duration
- 5 Hours
- Lessons
- 8
- Audience
- Awareness campaign designers, media professionals, institutional communication teams
- Rating
- ⭐ 4.80