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Awareness campaign designers, media professionals, institutional communication teams Advanced 22 SAR

Designing Evidence-Based Awareness Campaigns

Designing impactful media campaigns following effectiveness standards, avoiding common mistakes (such as direct fear tactics), and measuring impact.

5 hour 8 lesson Completion Certificate 4.80
Price
22 SAR
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Secure payment via Mada / Visa / Mastercard

Accredited certificate upon completion
Awareness campaign designers, media professionals, institutional communication teams
Campaigns, Media, Impact

Lessons List

8 lesson

  • 1. Introduction to the Program & Its Objectives
    12 minutes • free preview
  • 2. Core Concepts
    18 minutes
  • 3. Risk Factors & Protective Factors
    22 minutes
  • 4. Practical Skills — Application 1
    25 minutes
  • 5. Case Study & Analysis
    20 minutes
  • 6. Summary & Self-Assessment
    15 minutes
  • 7. Applied Unit 1
    18 minutes
  • 8. Applied Unit 2
    18 minutes
Lesson 1

Introduction to the Program & Its Objectives

12 minutes

About the Program

Designing impactful media campaigns following effectiveness standards, avoiding common mistakes (such as direct fear tactics), and measuring impact.

What will you learn?

  • Design impactful preventive media campaigns
  • Avoid common mistakes like direct fear tactics
  • Select appropriate messages and channels for the target audience
  • Build campaigns based on behavioral change theories
  • Measure campaign impact with clear indicators
  • Adapt campaigns to local culture and Islamic values

Program Details

Level
Advanced
Duration
5 Hours
Lessons
8
Audience
Awareness campaign designers, media professionals, institutional communication teams
Rating
⭐ 4.80
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